By Jason Calacanis

There are two types of people in the world: those with Amazon Prime and those without.

How you think about consumption, commerce and your personal time is radically different depending on if you've join the cult -- yet.

And to be clear, Prime is a cult you will be joining.

At dinner parties and business meetings, I'll frequently ask who has Prime and what they think of it. The number has grown from one or two in seven to three or four out of seven folks over the past five years. My circles tend to be people like you, which is to say more technically sophisticated (and good looking).

Prime is at a tipping point.

Amazon is doing so well with Prime it will not say how many Prime members it has acquired since the program launched in 2005. Prime launched in three other countries -- the U.K., Japan and Germany -- in 2007.

It's around 5M according to the folks debating the issue on the interwebs. My guess is it doubles every 18 months or so.

One in three American households will have Amazon Prime (or have access to Prime) in the next four years.

This is a lock because

By Jason Calacanis

I recently had author Warren Bennis on "This Week in Startups" and he said something that struck me deeply:

"Leaders define reality."

The interview was so long we broke it into two parts. It's a commitment, but if you watch it I think you'll get a lot our of it. Part one & two.

The origin of the quote seems to be Napoleon Bonaparte: "The leader's role is to define reality, then give hope."

The challenge is that as a founder, you're going to be faced with brutal reality after brutal reality.

Looking back at my three big startups I can recall each of these "reality defining" discussions, and there is some advice I can give on them.